Classic Airlines marketing Solution Essay Example | Topics and Well Written Essays - 2000 words

Classic Airlines marketing Solution - Essay Example As per the case study, the firm is losing its profitability and faring really poorly against its competitors. Customer retention rate is poor and the service is very inadequate. Root Cause Analysis Model The Root Cause Analysis (RCA) model is used in internal audits and other problem detection fields. It is â€Å"a research-based approach to identify the bottom-line reason of a problem with root cause representing the problem† (Mainardi, 2011: p180). It involves a structured investigation into a given problem to ascertain the true and real cause of a given problem (Anderson et al, 2009). This is done to ensure the continuous improvement in the quality and systems of a given organization. Root Cause Analysis is a practical transition from the apparent cause analysis to the examination and critique of the root cause of a given problem. This involves the identification of the actual causes in order to find the intermediate causes and from there, detect the root causes (Lorenzo an d Hanson, 2008). Issues in Classic Airline's Marketing Unit From the case study, some apparent causes and issues are identifiable in Classic Airline's marketing unit. In order to identify it and critique it better, it will be worthwhile to identify the apparent issues, the intermediate issues in order to identify the root cause. A. ... The deregulation of the markets and the integration of small carriers and other overseas investors has led to price wars and other competitive restructuring. Classic Airline's extremely low margins give a strong indication that the airline is really losing out in the competition presented by the other airline companies in the industry. Market Share Issues The failure to compete on the markets have led to a sharp fall in the market share that Classic Airline controls. There customer retention of the company has been weakened by the competition posed by other companies. This is because their current reward program has lost as much as 19% of its members, which has culminated in the reducing the flights of the company by as much as 21%. B. Intermediate Issues Areas of Interest: Marketing Alliances & Restructuring of Marketing It has become almost apparent that the firm needs to restructure its marketing units, the marketing structures and the marketing alliance programs. This is meant to correct the wrongs in the company and also retain some degree of stability. This has created two issues which also needs to be examined and resolved from the root-cause approach. Cost Structure Issues The quick and aggressive growth of the firm has been identified as a major cause of issues with the company. The reduction of the cost budget by a whopping 21.5% and the reduction of budgets in other departments is one of the apparent issues. It will therefore be worthwhile to identify the impact of this reduction and the best way of soothing its effects and correcting its issues. This include amongst other things, infighting amongst the executive managers, and the reduction in important units

Business Cloud Essay Example | Topics and Well Written Essays - 4000 words

Business Cloud - Essay Example For instance, information of an organization needs to be protected and is the ultimate responsibility of the board of director for which they are also liable. Likewise, transferring information on the cloud determines that it is not managed by the organization anymore and any consequence or a breach of data occurring on the vendor side will be a prime threat to the organization. Therefore, information security is the part of due care and due diligence that is derived from the responsible employees of the organization. Cloud Deployment Models It is the prime responsibility of the ‘Business Cloud’ to protect intellectual property and confidential information that may be related to customer personal information, trade secrets, patents etc. Breach of any one of these classified information types can result in a permanent loss of business and ultimately bankruptcy that may result in legal and regulatory compliance. Likewise, before making any strategy for transferring critica l applications to the cloud, it is important to analyze deployment and service models of cloud computing. The correct choice needs to be made in order to align business requirements to the correct deployment and service model without any unnecessary risk. ‘Business Cloud’ will select the best possible cloud computing deployment method as per their business requirements and compatibility factors. Below are the four deployment methods are available for selection: Private Cloud The private cloud is also referred as a neologism. However, the concept of this term out dates cloud computing by 40 years. Private clouds are recommended for organization requiring advanced security and privacy measures. The private cloud is administered exclusively for only a single organization, in order to maintain strict level of security (, Cloud Deployment Models ). Community Cloud As compared to a private cloud, the community cloud is shared among many organizations having identical business requirements. Moreover, the required infrastructure is shared among all the organization that is connected to the cloud saving the cost and demonstrates one of the advantages of cloud computing (, Cloud Deployment Models ). Public Cloud Public computing is a traditional approach where the resources are accessible on the Internet. Third party providers, known as the cloud vendors, organize the hosting for these resources on the Internet. The services and resources on this cloud are accessible to the public and groups of various industries (, Cloud Deployment Models ). Hybrid Cloud A hybrid cloud comprises of a mixture of all types of clouds i.e. public, private and community. Most organizations deploy this type of cloud as it provides a range of options in the context of accessibility. By incorporating hybrid clouds, issues such as PCI compliance can be eliminated (, Cloud Deployment Models ). Cloud Computing Service Models Cloud computing consists of applications that are represent ed as a service on the web and the provision of hardware / software services provided by companies operating data centers. Likewise, the services provided over the Internet are referred as (Software as a Service) ‘SaaS’. There are few sellers who use the term (Infrastructure as a